Website visitor stats are an important part of any website hosting service. The number of individuals which have been to your site can provide you with more info about how it's performing and will show you if you need to work on improving it. Normally the web statistics for a website include the day-to-day and the monthly visits (unique and reloads), the most visited pages and the referrer websites, so if you notice that particular pages are getting far less traffic than others, you can consider making them more appealing to the visitors to use the full potential of your Internet site. If you're advertising on the web, you will also be able to see if the money was well-invested or not, since the Internet stats usually offer info about third-party sites and search engines like Google which refer visitors to your website. Having in depth and reliable stats can help you improve your website and plan your advertising strategies better, in order to get more customers.